Most of your churchs members who are on Facebook have friends who are not church members. If there are 350,000,000 (million) people on Facebook and only 1% of them have an interest in what you are working with that is still 3 1/2 million people with whom you might have something in common. Their friends may range from family members, to people they work with, to friends from college or high school. With currently over 500 million registered users, Facebook is a social networking website which allows members to make a profile, submit pictures, post information and keep in touch with family and friends. So, how can this help you in your church marketing strategy? One of the best features on Facebook and probably the reason Facebook has done so well, is the News Feed feature.
This is a powerful advantage for building “Do Follow” links to your web properties with the Facebook “notes” tab. A fact is, marketing the RIGHT way involves “getting into the mind” of your prospects, without pitching and arm-twisting! I would like to share with you the fundamental Facebook marketing strategies so that you can be able to attract people to you rather than annoy them with your countless business offers. Facebook pages also allow the use of Apps which can extend the functionality of the page tabs such that html capture forms, YouTube videos, and other attractive elements can be embedded and other features added. I personally have a great success with Facebook and I’m able to generate FREE leads on a daily basis without doing much.
For those of you who do not know what Facebook is, it is a social networking site for friends to connect with, similar to MySpace. As long as your comments are truthful and honest and don’t come across as spammy then you will again start to attract like minded people. All this is doing is automatically attempting to generate Twitter traffic to your fan page. Also you can only have one Facebook page so don’t make multiple accounts or your account could be terminated. So, basically, this tab presents you with the opportunity to display anything that you feel would endear you to and welcome new fans.
Facebook Pages are free and easy to set up. You’d be amazed at how many visits, clicks and sales you’ve made in hours. When I started, I was making up to $500/day and it didn’t take me up to 5days to set up the whole system. If you want to create a dedicated fan base, you must choose more liberal privacy controls so that people can easily see your profile and ask to friend you. After making your choice, the real marketing begins.
Take Part in Discussion and Become Fully Automated: Always take part in discussions happening on your page and related pages. Once this is done, set a clear plan on how to take forward the campaign in a step-by-step manner. Small business professionals feel that marketing at these social networking platforms cannot be a success unless you understand the user interface of both.