A career in neuromarketing may be just what you are looking for. Neuromarketing utilizes advanced brain imaging technology such as functional Magnetic Resonance Imaging (fMRI) to study the human brain s responses to advertising stimuli and other natural stimuli. With fMRI, scientists can look into the human brain in response to advertising stimuli and get key insights into how consumers make buying decisions. Basically, this type of imaging technology allows scientists to “see” the electrical impulses in the brains of every person when they are viewing a certain advertisement. With this information, neuromarketers can determine if a certain marketing message is actually enticing to prospective customers.
What exactly is neuromarketing? Neuromarketing is an emerging marketing strategy that makes use of a combination of consumer behavior analysis and neuroimaging technology to uncover the critical factors influencing consumer decisions. The basic idea behind neuromarketing is to take advantage of the fact that most of our mental processes are unconscious and to apply our analysis and research to these unconscious processes. This way, we are able to improve marketing products and techniques and increase company profits. However, to gain this competitive advantage, neuromarketers must understand consumer behavior and the science of psychology in as many different ways as possible.
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