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The success of any business is hinged in a very large way on your marketing and promotion. If you have the best product in the world, then that means nothing unless you can tell people about it and they know how to get it. Likewise you might have a real piece of tat for sale – but if you can offer it to enough people and make it sound good in the process then you can stand to make a rather large profit.
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If you have a local business then this marketing works very differently. In some ways you will be able to more easily reach people, but at the same time you are likely to be doing so on a smaller scale and with lesser funds.
There are some strategies that can make this a lot easier, and here, we will look at some of them using local business in Rockland County NY as an example.
Word of Mouth: For small local businesses and startups, word of mouth is an incredibly effective tool. When you start out your friends and family will want to help you and to support you and they can do so easily by buying a couple of your items or eating in your restaurant/letting you cut their hair etc.
At the same time though you can also get them to help by spreading the word themselves – by bringing friends to your business and by showing other people your products. Then, if you are sure to make your product as good as possible, then hopefully each of those people will want to come back, and will tell their friends and so on.
Voucher Sites: Voucher sites are ideal for attracting a lot of business. Here you would simply look for coupons for local business in Rockland County, NY. These then allow visitors to browse local businesses by area and to find the ones that interest them. You then provide an offer as an incentive to those customers, and this then ensures that you get the maximum number of people coming to your business which makes up for the money off you are offering.
Magazines: There are plenty of local magazines and glossy leaflets that review restaurants, bars and other businesses in the area. By getting a listing in one of these you can then increase our exposure in the area considerably. Just ring up the editor and discuss the possibility of a feature or a review and you will often be surprised at how able to comply they are.
SEO: SEO is ‘search engine optimization’ and involves making sure that your website comes up as the first listing for a range search terms on Google and other search engines. By targeting local search terms – such as ‘hair dressing Rockland County NY’, you can improve your targeted traffic.
Online Advertising: Advertising on sites like Facebook allow you to advertise to people specifically based on certain criteria including their location. This kind of targeted advertising ensures you are not wasting money on people who aren’t at all local.
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If you own or run a small local company it is very probable that it provides your only source of income. It may also be the case that your marketing and advertising budget is limited. In these cases it is really vital to make sure that you chose the best form of promotion to make sure that you get the best come back for every penny you spend on marketing as this can often be make or break for any small business.
In order for you to have a flourishing small business and make a good income from it, it’s vitally essential that people are aware of your services and that they can find you easily should they wish to use you. This is true no matter what small business niche you are in. In order to be a profitable small business owner then you must take the necessary steps to get your company in front of as many eyes as possible.
There are many way in which you can do this such as advertising in your local paper or paying for a listing in your local yellow pages or similar business or local directory. The main trouble with these avenues though, is that they can be very hit and miss at times and getting your marketing message in front of your tangible target audience can in many cases be down to pure luck more than anything else.
Cold calling customers directly is another outstanding way of winning new business as it allows you to call people frankly and bond to them on personal level, though this can be a time intense and expensive way of marketing particularly if you are a small local business and your numbers of staff are limited. One reasonably priced and useful way of advertising any small business is to use a local flyer or leaflet distribution service. In many cases it is best to choose a local company because they are more likely to know the area and are more likely to also know where your target market is based. If you owned a very expensive restaurant, there would be no point in delivering leaflets to people who live in low income houses because they are not your target market.
Also it would not make any business sense marketing your automobile repair and servicing business to people who live in apartments that do not have spaces for cars. Both of the above cases would be a detrimental waste of your marketing budget. The best marketing plans and advertising campaigns are those that can get close to the people that you actually want to come and spend their money with you.
Using flyer and leaflet distribution service can help to keep you costs down due to the fact that they can distribute your leaflets to potential customers that live close to your business. If you are targeting high income families then it makes sense to get someone to deliver your leaflets to homes where high income families live (and not city centre apartments or retirement homes)
If you do this you’re more likely to have success in your advertising and as a result of that bring more money in to your business. Flyer and leaflet distribution is not just a sway of creating new sales and leads pretty quickly, it is also one this is the best ways of efficiently targeting people in dense areas such as cities and large towns.
A well as this, making use of an efficient flyer distribution service is a superb way of informing potential customers that your business is out there.
Discovering the most cost efficient and efficient way of advertising your small business and marketing your services is an vital component of small business success, especially if you want it to go from strength to strength in a competitive marketplace. There are lots competitors who are all competing for your target markets spend.
What will you do to make sure that it is your business that gets this spend and not one of your competitors?
Groupon essentially sends you a new huge coupon every day for your region. The deals you find in these coupons can come from pretty much any business that signs up with them, and are often pretty significant. Groupon is the definition of a “win win” solution. Consumers win because they get a huge discount at many local businesses, and businesses get exposure and new customers.
Anyone who has a local business should check out the great promotional opportunities that partnering with Groupon has to offer them from their web page.
Should you Sign up With Groupon?
Because Groupon is still pretty new, it’s understandable that a local business owner might be a little apprehensive about working with them. This is especially true because often local businesses don’t have the same web presence or savvy as nationwide businesses (despite the ease of use of modern website software), and often rely more on word of mouth, foot traffic and regulars to make their money.
Well, hopefully a quick overview of the numbers will help you change your mind about featuring your business in Groupon. For starters, there are over 24 million people subscribed to Groupon. There are over 150 US cities that Groupon operates in. It’s been featured on all the major networks and news stations, and it can easily bring in thousands of new customers with a single feature.
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If you’re still not convinced, then hop on over to their free business website and check out their “Success Stories” section and you’ll see some real-world case studies of local businesses that expanded greatly by participating with Groupon.
First Things First: Make Sure you’re Ready
There are plenty of small businesses that expect to only get a couple hundred new people coming in to their store who are then swamped by one to two thousand people coming in and redeeming their deals. While overall this is a good thing, if you aren’t ready for a huge surge in customers you might want to prepare before getting set up with Groupon. You should also make sure you create a website before getting featured if you haven’t already.
You also want to make sure the numbers work out. In general you need to offer at least a 50% discount on your services, and you are likely going to have to give away 50% of your remaining revenue resulting from the offer to Groupon itself. While there have only been a couple people who were actually hurt from signing up with Groupon, it’s important that you make sure the numbers work out in your favor before you dive in head first.
Getting Set Up
That being said, it’s really pretty easy to offer a deal for your local business with Groupon. All you have to do is go on their website, look at their digital portfolio of successes, and then click on their “Get Featured” link. You’ll have to fill out some information (normal information like name, address, business name, etc.) You can also give them a call at (877) 788-7858 if you’d prefer to give your information to someone on the phone. After you submit your information, you will be contacted by one of their sales reps who will speak with you about what you’d like to offer and who will help you get everything in order to be featured.
Once you have your deal in order, then all you have to do is wait to be featured and then help out all of your new clients! Create a website, get your business ready for the rush of customers, and then enjoy the benefits of this great new form of promotion.
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