Tag Archives: marketing

Marketing…. A Key Lever In Monetization

What does effective marketing do?  It helps you put your concept, product, service, or offering in front of your ideal or target audience.  If it is great marketing, they will be compelled to engage with you and listen to what you have to say.

So, you should Always Be Marketing if you want to monetize more effectively.

Sounds obvious, doesn’t it?

“ALWAYS BE CLOSING”

This is a little variation of the sales adage “Always Be Closing,” but selling and marketing are a little different. It’s amazing how many business owners refuse to do any type of consistent marketing or advertising! They mistakenly believe that they should only market when they need a quick influx of cash. And they often believe that they can only market when the economy is good or they are flush in cash.  Think about it: in tough times, what do businesses often cut first?   Yes, marketing and advertising gets slashed, when, in fact, that is the last thing that should be stopped. Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.”   Whether the business is new, struggling, or just in plain need of customers we often hear, “We do not have money for marketing.”  Even though the “open it and they will come” strategy worked in Field of Dreams, when it comes to building a business, that kind of approach rarely, if ever, works.

There is no doubt you must have a consistent and targeted marketing strategy if you want your business to be profitable and lasting. You see a small little ad in the local newspaper or community publication once or twice a year can hardly be considered marketing consistently. Yet many businesses will do just that, believing that they are properly “marketing” their business. But, even if you spend more than that on advertising, marketing extends beyond the occasional sales ad and into your everyday business interactions.

Something to Think About

Here’s something to think about: If we were to meet you at a business event, how would you introduce yourself?  What would you say about your business?

If you’re like most business owners who hire us, you would probably tell us what you sell or simply say that you are in a certain industry, right? Isn’t that what most people say when asked this question?  Well, it’s true that you do sell something and operate within some industry. However, your answer to that question should quickly educate any potential customer and lead to questions that will help you to learn more about them.  For example, if someone were to ask us what we do, we would say, “We teach companies how to grow their business 15% – 75% in six months through sound education-based marketing and sales strategies.”

If an “education-based marketing” approach is not part of your typical response, then you’re most likely part of the group of businesses who are not maximizing their profit potential and may in fact be having serious profit problems.

Quite frankly, many business owners are confused about what business they are in, and they make it sound more complicated than it actually has to be. So let’s break down your responsibilities as a business owner. The most important activities in your business should be as easy as 1-2-3:

It’s easy as 1, 2, 3

  1. Understanding your clients’ wants, needs and desires and then providing the education-based information they will benefit from.
  2. Creating compelling marketing for you, your concepts, products, services, and/or ideas.
  3. Selling and then delivering the promised result(s).

If the doors of your business are open, you should be focusing on these three activities every day!

We are not here to beat you up over what you’re not doing, or over what you don’t know about marketing. We are here to show you a system that works—today! After working for years with business clients, we have come to realize that most business owners do not know what works and truly are not to blame for their inability to put together effective marketing campaigns.

Food for thought

Think about this: Did you receive an instruction manual about how to get customers when you first started your business? Was there a course offered in grade school, in high school, in your college major, or at a trade or professional school designed to teach entrepreneurs how to attract qualified customers to their business? Heck, no!

Plus, what’s more, most of the books on marketing talk about how to build a compelling brand –the old method, which worked when you could create a TV ad to monopolize the 4–7 stations in your media market, but THIS is no longer a effective or cost-efficient model.

When you first opened your doors, you probably just went out there with a spirit of bravado and told everyone what you were doing. Then, with great expectation, you sat back and waited for customers to come rolling into your business with cash or credit card in hand. After all, your idea was a sure thing, right?

When things start slow

Back in the day, So when things were a little slow to start, you probably turned to industry publications, magazines, and newsletters, which focus solely on products and customer service as the solution to your problems. Now days, we have google, apps, software and more to TELL US EXACTLY what our customers like and don’t! Easy right??

Then,, you looked around at what the competition was doing and you probably began to think that if you offered your product or service at a lower price, customers would flock to your business instead of your competition. But what really happened?

Initially, you may have seen a rush of customers after you ran the promotion offering the product at a low price, but did that rush of customers continue? Did most of them return after the sale was over? No.

Then, as time went on, you probably began doing less and less advertising because you weren’t seeing great results from your advertising dollars. Deep down inside, you may have had the gnawing feeling that you should be doing some sort of marketing and advertising, but you didn’t have a clue what to do. Then, since you spent your available money, you were up the creek without a paddle.

You may have even bought into the false belief that you were just a simple small business owner, selling a gadget or providing a service, but not a marketer.

This terrible mistake in thinking has been made across the country by entrepreneurs who fail to realize that they have to become marketers.

See, if you want to be a successful and profitable business owner, then your primary job every single day is attracting more customers to your business. That’s it!

What’s the only way you will make money?

Why? Because the only way you make money is if there is an exchange of money for the value that you will be delivering.  You need people to come to your business willing, ready, and able to pay you money in exchange for what you offer.

Other day-to-activities that do not bring in revenue can easily become the focus of a misguided small business owner.

SOME EXAMPLES

For example:

  • You don’t get paid when you counsel employees.
  • You don’t get paid when you do payroll.
  • You don’t get paid when you answer questions about when the next delivery truck will arrive.
  • You sure as heck don’t get paid when you sit around all day hoping and praying that someone is going to walk into your business or pick up a phone and call you!

How DO you get paid???

You only get paid if a transaction occurs, if you deliver value in exchange for money.  Because of this, your number one job each and every day should be to implement your strategy and make sure the tactics that you implement are driving more paying customers through the business’ proverbial doors. And once they come in the first time, you must make sure that you have an effective plan in place to capture their information and sell to them again and again. Then because of the outstanding job you and/or your team did, you become honored with their referrals. The only way to do this is to become a marketing and advertising zealot.

When you begin to embrace the role of marketer in your business, it will become very easy to see if you are using the right tactics to attract customers. And, more importantly, this focus and attention will allow you to easily navigate any economic conditions that may arise. This is the edge that you want and need as a business owner. We know some business owners who had NEVER advertised their business. It was as if they rely solely on luck to keep their books balanced. However, when things got tough, they were forced to adjust quickly or they went belly-up.

Why is marketing is so crucial?

Marketing is so crucial to your business that if you want to be making money every day, you should have different campaigns in play at all times.

Now, the questions you may be asking at this point are,

“Isn’t that excessive?

Won’t that just overload my customers?

Will I be seen as tacky?”

And the answer to each of those questions is exactly the same, “Not if your marketing is good.”

So, if my marketing is good….Then what?

If your marketing is good, then your customers will never feel like they are being “sold.” With the right kind of marketing strategies, prospects and customers won’t get tired of seeing your ads because you are bringing them compelling information that impacts their lives and gives them value.

Are you avoiding marketing and advertising because you believe that it is too expensive? Even now you may instantly associate the word “advertising” with those multi-million dollar Super Bowl spots and think that only the “Big Boys” of business can truly play in the marketing sandbox.

Well, here’s the great news for today’s entrepreneur — that is no longer the case!  In our “information overload” society with over 400 channels on some cable or satellite systems and all of the new media strategies, it is much easier for smaller companies to get themselves noticed.  In fact, you can not only get noticed, you can move someone to take action through compelling, targeted advertising.

Today there are at least one hundred or more ways to advertise your business on a shoe-string budget, many of which didn’t exist 10 years ago. And you will be amazed that most of them cost less than what you spend on lunch for the week. Actually, many of them are free.

Did you just say FREE??

Yes, I said F-R-E-E. You can afford that, right?

But you MUST view yourself as the marketer of your business–not just the owner of a business–in order to succeed in the new economy. Heck, to succeed in any economy.

Ready to learn more?

You can excel and be a very successful marketer if you thoughtfully implement the strategies outlined in all of the upcoming blog posts…Stay Tuned!!

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Facebook Marketing Strategies Using Facebook Ads Part 1

Engaging them builds trust with them. So, if you post a picture to your profile, all of your friends are instantly made aware of that. The way the News Feed works is that whenever a person does something on their profile, whether its posting pictures, saying what they are doing, or one of their friends writing on their wall, a news story is created and added to the profiles News Feed. It’s a good idea to keep up-to-date and current with their rules, algorithm changes and marketing tactics. A fact is, social networkers do not like to be SOLD, period

Traditional marketing may not be producing the best results possible for your business as the world progresses more and more to online resources. Most people seem to still prefer going to Craigslist. The exposure Facebook brings is massive

on just ads. Imagine if each of those ReTweets only generated 3-4 clicks at a time, how much traffic would you get? YouTube is a video sharing website where users can upload, view and share video clips. Just imagine if your Tweet with a link back to your site goes viral. One of the greatest advantages is the fact that you can use it in your list building project

This adds an extra step to the sales process and makes them more likely to abandon their purchase before they complete it. Increase customer engagement by commenting on the things they post on your Facebook wall. Negative comments may show what you are doing wrong and you can correct the problem

After managing your business profile picture, focus on the content of your page. Keep in mind, though, that for the thumbnail image, Facebook will only show a 170px square. You need to make the content concise, informative and interesting to your prospective visitors

facebook marketing

Who Needs SEO Services?

Internet marketing is a great addition to traditional marketing measures. SEO or Search Engine Optimization is a process which is of utmost importance to most website owners and online businesses. In most cases, outsourcing SEO becomes a wise choice as it provides a lot of advantages than in-house SEO operations

Remember, search engines are not a magic bullet! But they are a good way to drive extra targeted traffic to your site. The optimization basically revolves around keywords. SOCIALIZE These are among some of the indirect ways of attracting user traffic to your website. By doing so, your website will work as a gateway for multiple other websites

A proper combination of quality and quantity can push the website at the very top. By incorporating the new points, one can keep their website in relevance. They know that if they could just get people to look at their site, potential customers would quickly become return customers. But these companies also know something that you don’t; they have a secret that makes their marketing work without the need for search engine appeasement

There is really no problem if the top management is adamant that only the IT budget shall be utilized for search engine optimization. Local SEO optimized listings also enjoy the benefit of placement on a map, detailing location and creating an interactive experience for the searcher. A typical Google search now gives paid links at the top of search, followed by seven listings optimized using local SEO tactics. The whole company will actually benefit from it since it affects its overall visibility. By using the Internet small and medium businesses can capture a sizable part of their market

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Some Blog Site Templates Are Much Better for Argentinean Medical Doctor SEO

The idea is to provide expert material on your Medical Clinic blog site; material that is backed up with research study and truths. Keep in mind that you are contending with the real news when you write a blog so it should be also investigated and credit given where credit is do. This means no plagiarizing or paraphrasing other people’s concepts. One mistake that starting blog writers make is pitching concepts from other sources that are well acknowledged by readers. Special info that is obtained for the purposes of making yourself look brilliant usually makes you look very unethical.

There are of course some topics that are harder to blog about which actually do require some credentials or authority. For example lots of people are lured to write about politics, nevertheless the issue with composing this type of blog is that you can seriously shut off potential purchasers by keeping specific viewpoints. The very same chooses religious, medical or technology blog sites. The most successful blogs are those who are composed by someone who has some type of expertise about a topic, otherwise you are just another person on the Internet with an opinion.

estrategias de marketing para medicos

6 Creative Marketing Concepts for Bars and Restaurants

A bar or restaurant is a service that offers that inherent need in any client. If a consumer is hungry or thirsty, we provide sustenance. However, to get them to come back, you’ve got to do so much more. If you are aiming to promote your restaurant, bar, winery, or diner, here are a variety of marketing concepts to give the table.Golden Harvest Website Homepage Promoting Your Food’s Heritage Through the

Website When you are running a very particular dining establishment

, for instance, a Chinese one, the website ought to interact your rich cultural history! For that reason, if you are handling standard Chinese food like dim sum, it isn’t simply enough to have the menu in English to bring in the public, however also having it in Chinese will attract a broader variety of individuals, especially if you provide genuine Chinese food. It is necessary that, when promoting on a local level, we

do not overlook individuals who existed in the first location. When we are handling traditional cooking techniques and standard food, this instantly enters into the aesthetic and feel of the business. This is why you won’t see a conventional Chinese restaurant look like a fast-food palace! It simply does not fit. The heritage is such a significant part of a dining establishment however is also crucial to the experience when you are consuming the food. When you are consuming, each mouthful must promote your palate, however you must experience centuries of culture in the time you exist. A Food Truck For bars without a cooking area, a food truck is a very common event. All you require to do to throw an event is somewhere to park

 

up! Consider making it a whole experience, such as generating other regional vendors that you can collaborate with, and live music. It’s also a great method to bring a wacky design to your lorry by including graphics and magnets! To promote any restaurant with a really particular menu, you have to keep in mind that it is the overall experience that can contribute to the appeal of business. Outdoor occasions are a fantastic way to

get individuals speaking about your food and drink. Working an Event Numerous little food trucks begin by working regional events. It’s the perfect method to highlight your menu and get people to sample your food. Free samples are among the best methods to reveal what you are everything about.

 

With these events,

you can utilize the community as a way to get consumers talking. Another inexpensive method to promote any restaurant or bar is to partner with a charity. Lots of charities have a database of constituents that are happy to assist their chosen cause. Companies can contribute a certain percentage of every product sold to help the charity struck its fundraising goal. It is also a fantastic promotional tactic to attempt and break a record, specifically one in the Guinness Book of World Records. This is where you can think outside of the box, such as producing record-breaking sandwiches or for how long somebody can chew a piece of food for! These are all innovative records that can get people involved. Marketing Campaigns Online marketing campaigns intend to interact the total feel of the restaurant. When you take a look at the very best white wine marketing projects, they all stimulate that very same sense of class. When you are learning how to promote wine, it is so important to align yourself with the best people. 

 

When running an upmarket company like a winery, you can never ignore the power of the story behind the drink. With something as stylish as white wine, you have the chance to dive deep into its history. From here, you can start to reach out to possible clients, and offer those individuals additional points on your commitment 

program for recommendations and unique discount rates, however likewise engage with influencers. Numerous wineries feel they need to just opt for the restaurant critics of prominence, however, there are numerous blog writers and micro-influencers that can have the power to promote your restaurant by providing insights into the inner functions of your white wine bar. When you pick the best influencer, you are engaging with their entire fanbase

and will create the relevant buzz that your red wine bar requirements. Taster Sessions When restaurants are seeking to bring in more clients, one of the best ways to have a huge quantity in one go is to hold occasions. Many red wine bars use white wine tasting sessions, where experts are available in and talk about the wines, and provide various cheeses and desserts that pair with the beverage.

 

As far as marketing products are concerned, this assists your organization develop a particular visual and likewise assists you target the right type of consumer. Promotional Products If you have been influenced by the Hamburger King logo design modification, and believe that you need to begin turning your dining establishment into a brand name, you’ve got to start accepting the swag. Advertising materials can be a wonderful method to spread the word far and wide. It is nothing brand-new, specifically when you look at tee shirts that individuals

 

win after completing an all-you-can-eat challenge at a huge restaurant. When we begin to turn our dining establishment into a brand, this easily provides itself towards including marketing materials. You do not need to go down the T-shirts and caps path, however you could go for something simple, such as pens, or go for something sophisticated. For instance, lots of restaurants now begin to diversify their efforts by holding cookery courses led by the head chef and is one of the very best methods to promote the brand of

a restaurant without decreasing the swag path. There is a lot to be said about the importance and impact of a logo design, however for numerous, it comes down to one basic thing, the food.Whether you are looking to promote an upmarket place such as a white wine bar, or you’ve got a hamburger truck, promoting yourself in properly will just guarantee you are reaching the ideal people, however it promotes that critical word-of-mouth. Individuals will take a trip for miles to eat the very best hamburger in 100 miles, but the important thing is

to get them to drool for your brand name!

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shai starasico | Blog Marketing – 5 Easy Steps to Make Your Blog an Effective Marketing Tool שי סטרסיקו

Blogging has evolved from simple online diaries of personal events and happenings into a professionally lucrative career. It is a great platform to share your knowledge and opinions about specific niche subjects and brands. It also provides a way to make money by simply putting AdSense or any other monetization tool on your blog you can see example here  blog Shai starasico. If you want to succeed, you have to start early.

Be an enthusiast. Always be ready to contribute your expertise to your blog. It will be useless if you only focus on technicalities of your topic. So, always share your opinions, thoughts and suggestions about the technicalities of the topic.

Be a marketer. It is necessary to develop the ability to effectively communicate the brand message of your online business to your blog readers. So, learn how to create good stories about your blog with your own personal experiences about the topic.

Be a teacher. The ability to teach and train your readers in a certain niche is a great ability. So, if you are good at writing, you can write and train your readers in the topic and the effective way to apply it.

Blog marketing is a way to make money and build up your business. If you know how to use the right tools, your blog should be a useful and informative tool for your readers. In addition to that, you can also use your blog to promote your online business to potential clients.

Here are some tips which you should follow in order to make your blog a powerful marketing tool in your online business:

1. Choose the right topic. It is very important to choose the right topic because it will decide the success of your blog. So, always choose topics that can attract your target readers.

2. Choose the right layout and design. You have to make your blog attractive and easy to read. It should not contain any complicated graphical designs, ads or pop ups.

3. Write quality contents. There is no point in writing any useless stuffs and posts just to make quick money. You should write quality contents and quality posts in order to make long term income from your blog.

4. Update your blog. It is always necessary to update your blog because your readers will get bored with the same topics everyday. Therefore, you should update your blog to keep your target readers satisfied.

5. Use keywords. You should use keywords in your blog to make it rank in the search engines.

As we all know, keywords are the keywords that are commonly searched by people. So, if you choose the right topic, layout and design, traffic should start pouring into your blog. As for the training aspect, it is the skill of applying the contents and posts in a professional way so that you can build up your reputation as an expert in the topic.

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Thanks for your time Shai starasico שי סטרסיקו

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Some Blog Templates Are Better for Argentina Hospital Search Engine Optimization

The idea is to provide skilled material on your Hospital blog; content that is supported with research study and realities. Bear in mind that you are competing with the genuine news when you write a blog so it must be too looked into and credit offered where credit is do. This means no plagiarizing or paraphrasing other individuals’s concepts. One error that starting blog writers make is pitching ideas from other sources that are well recognized by readers. Special information that is borrowed for the functions of making yourself look dazzling typically makes you look extremely dishonest.

There are naturally some topics that are harder to blog about and that really do require some qualifications or authority. For example lots of people are lured to blog about politics, nevertheless the problem with writing this kind of blog is that you can seriously switch off prospective buyers by keeping specific viewpoints. The same opts for religious, medical or innovation blogs. The most successful blogs are those who are composed by someone who has some kind of know-how about a subject, otherwise you are just another person on the Internet with a viewpoint.

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Marketing Concepts for Construction: Tips for Structure a Strong Brand

Marketing is something that all companies require to master today, and the building sector is no different. Did you know that there are around 700,000 construction business in the United States? Some of the greatest construction companies in Michigan include the likes of Barton Malow Holdings LLC, Walbridge, and Rockford Construction Co., so to make sure that your company sticks out from the crowd, an efficient and efficient marketing campaign is a must. So, with that being stated, we have assembled a few of the very best marketing ideas for building for you to maximize. 

Specify what is going to set your construction company apart

Among the most crucial things you require to do is identify what is going to make your company various from the crowd. As mentioned in the intro, there are many various building firms in Michigan, not to mentioned the remainder of the United States. Therefore, you require to think of what would force somebody to pick your building company over another in the industry. What sets you apart?Once you determine this,

you can utilize this as your primary marketing message for all of the product that you produce. Whether it is your competitive rates, the truth that you have experience in a particular kind of building and construction, or that you have won a variety of awards, you need to determine what it is that sets you apart from the rest. Usage custom-made decals for your building business 

Among the important things that you ought to do in order to

get the word out about your business is to utilize custom-made decals. Vinyl decals are a good choice, as they benefit the environment and you can make a bold and bright impression with this product. In the construction company, you are most likely to be utilizing a lot of heavy machinery.

Additionally, travel belongs to the task description! Therefore, there are a lot of different possibilities for you when it pertains to attaching customized decals to your devices and vehicles. Anyone who passes by will be able to see your company’s logo and contact details. 

This is one of the most effective methods to get the name out about your company while developing a strong brand image at the same time. Create interesting, engaging, and informative material for your company They state that” content is king “and this is not likely to change

 

for a long time! Content advantages your construction service in several ways.Firstly, material assists you to develop yourself as an authority in the industry. When you produce useful and interesting material for your site,

it reveals that your company is a professional. This helps to produce a sense of trust. You understand what you are talking about!Content likewise benefits your service from a search engine optimization perspective. By developing fascinating and enhanced blog posts, you are going to be able

to ensure that your business starts to get more direct exposure and visibility on the likes of Google and Bing.Plus, you can utilize your content to sustain other areas of your marketing project. For example, material is very much shareable when it is done correctly

, and so you can use your material efforts to help you make more of an impression on social networks as well. Produce modern-day, tidy, and effective company cards for your business Another crucial action when it concerns marketing your construction

 

company is having a service card created and printed. From organization

cards for across the country building and construction firms to house improvement business cards, you can have an organization card professionally designed to match the size and nature of your business.One of the greatest mistakes that people make when it comes to company cards is straining them with unnecessary information. Simpleness is the crucial to efficient organization cards

. You need to keep things clear and easy to understand. Aside from this, while it can be tempting to opt for an uncommon shape, this is seldom reliable. Among the reasons service cards are so reliable is due to the fact that they are hassle-free. 

This advantage is right away thrown out of the window when you choose to have an organization card developed in the shape of a construction hat. Use influencer marketing to get the word out about your company One pattern that is soaring at the minute is influencer marketing. This is something that you can utilize to your benefit in the building market.When we discuss

influencer marketing, we make certain that your mind immediately goes to reality stars marketing teeth bleaching sets on Instagram, right? Nevertheless, this is not all that influencer marketing is about.An influencer is someone who has a huge

following and track record in your market and/or regional neighborhood. This could be somebody who deals with a home remodelling program, for instance, or it can be a well-respected sustainability expert if you provide sustainable

building and construction services. Getting in touch with individuals like this will help you to maximize their following, which is most likely to be the sort of individuals that have an interest in your services. Because of this, you are going to have a much higher opportunity of conversions since you are dealing with a highly engaged audience

, and your services being marketed by somebody who is already well respected in your sector. Contact us today for leading Michigan advertising and marketing services If you are searching for the very best marketing ideas for building to be used, you can rely on Blend Marketing. We have an outstanding credibility in the market, referred to as one of the very best Michigan advertising and marketing companies. No

matter your requirements, we can help your organization to stand out from the competition and reach your growth objectives. All you require to do is offer us a call today to learn more or request a quote online.

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