Tag Archives: social

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https://youtu.be/vhHKutX78lM

https://shop4abiz.com/triana-multi-media-services/

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Shop4aBiz Podcast Introduction

Hi, and welcome to the Shop4ABiz podcast! This series is meant to present small local businesses by highlighting their unique services or products. This podcast is designed to be informative, educational and entertaining. While at the same time supporting local businesses. We hope you enjoy this journey and share it with friends, colleagues and family. Also, feel free to visit: 

https://podcasts.bcast.fm/shop4abiz-podcast

Email: shop4abiz@gmail.com


https://youtu.be/4ZJcdTEisN0


Well basically i am a small business owner located in asbury park new jersey. I started a travel agency it’s called cruise planners because that’s part of a franchise that i bought into so i could do anything travel related obviously right now because of Covid 19 the travel industry is getting hit pretty hard and  business has been pretty quiet i’ve been working at the business for about a year now so i am technically a startup still building client base but i know i did have clients i’ve always had a bit of an entrepreneurial spirit and that’s obviously how i got into the travel agency before i always did music i have like my own website for electronic music so i’ve always been interested in trying to market my music and and i like the whole idea of marketing my travel business obviously like asbury parks in the upswing right now there are a lot of small business owners a lot of restaurants a lot of cafes there’s this this atmosphere of of growth and it’s really exciting you know between the music art and and restaurant workers everyone is like you know interested in in the small business aspect of building the community they’re getting hit obviously really hard right now because of covid 19.



They’re doing you know you know pick up at curbside pickups and all that good stuff but you know everybody’s hurting everybody’s not the same i know it’s a lot of people out of work and i realized that something that i’ve been doing is is setting up a website learning more about wordpress just because of just marketing my business to creating videos for my business as opposed to just posting photos and and blog posts of just text of something boring i was always into like multi-media promotions for myself i realized that i could try to maybe do something that can help the community right now and by putting together a directory of business directory and just giving free listings out you know for basic listings eventually maybe people will be interested in getting a premium listing and pay for that so what i did is i set up this website you know i got this dot com called shop4abiz and it’s basically SHOP with the number four A BIZ () , and i set that up it’s set up with google so i was able to import a lot of like local area businesses into the directory to populate the directory but i’m offering local businesses an opportunity to just sign up for free and they could put their logos they could put anything additional in there it’s it’s pretty great because what’s interesting is that this website auto populates google reviews so if your business is in there and you’re signed up basically you’ll see like a scrolling section of different testimonials that’s something that the person doesn’t have to do themselves like the business owner doesn’t have to do themselves i don’t have to do that for them it’s all auto populated with this uh this website which is great you could add more photos like an art photo gallery you can add a video like say you have a video on youtube um so right there will be like a screen with a video a youtube link so there’s a little bit more of like an interactive um feature to it premium listing i’m just trying to get this built right now i’m not trying to like make money with this right now i look at it as a way of introducing myself to local businesses too so it’s a way of me networking uh it’s something that i think it’s it’s more community based which is great i think the main reason behind all this is networking you know like getting to know my neighbors a little better too as a way of you know everybody’s stuck at home so a lot of people are trying to promote their businesses their restaurants their stuff on social media so there’s a way another way of promoting another avenue.

digital marketing

Shop4aBiiz Founder Interview

This audio clip contains an interview session with Daniel Triana, founder of Shop4abiz.com – Why he started it, and what he hopes it can do for the small local business community.

Well basically i am a small business owner located in asbury park new jersey. I started a travel agency it’s called cruise planners because that’s part of a franchise that i bought into so i could do anything travel related obviously right now because of Covid 19 the travel industry is getting hit pretty hard and  business has been pretty quiet i’ve been working at the business for about a year now so i am technically a startup still building client base but i know i did have clients i’ve always had a bit of an entrepreneurial spirit and that’s obviously how i got into the travel agency before i always did music i have like my own website for electronic music so i’ve always been interested in trying to market my music and and i like the whole idea of marketing my travel business obviously like asbury parks in the upswing right now there are a lot of small business owners a lot of restaurants a lot of cafes there’s this this atmosphere of of growth and it’s really exciting you know between the music art and and restaurant workers everyone is like you know interested in in the small business aspect of building the community they’re getting hit obviously really hard right now because of covid 19.



They’re doing you know you know pick up at curbside pickups and all that good stuff but you know everybody’s hurting everybody’s not the same i know it’s a lot of people out of work and i realized that something that i’ve been doing is is setting up a website learning more about wordpress just because of just marketing my business to creating videos for my business as opposed to just posting photos and and blog posts of just text of something boring i was always into like multi-media promotions for myself i realized that i could try to maybe do something that can help the community right now and by putting together a directory of business directory and just giving free listings out you know for basic listings eventually maybe people will be interested in getting a premium listing and pay for that so what i did is i set up this website you know i got this dot com called shop4abiz and it’s basically SHOP with the number four A BIZ (https://Shop4aBiz.com) , and i set that up it’s set up with google so i was able to import a lot of like local area businesses into the directory to populate the directory but i’m offering local businesses an opportunity to just sign up for free and they could put their logos they could put anything additional in there it’s it’s pretty great because what’s interesting is that this website auto populates google reviews so if your business is in there and you’re signed up basically you’ll see like a scrolling section of different testimonials that’s something that the person doesn’t have to do themselves like the business owner doesn’t have to do themselves i don’t have to do that for them it’s all auto populated with this uh this website which is great you could add more photos like an art photo gallery you can add a video like say you have a video on youtube um so right there will be like a screen with a video a youtube link so there’s a little bit more of like an interactive um feature to it premium listing i’m just trying to get this built right now i’m not trying to like make money with this right now i look at it as a way of introducing myself to local businesses too so it’s a way of me networking uh it’s something that i think it’s it’s more community based which is great i think the main reason behind all this is networking you know like getting to know my neighbors a little better too as a way of you know everybody’s stuck at home so a lot of people are trying to promote their businesses their restaurants their stuff on social media so there’s a way another way of promoting another avenue.

https://podcasts.bcast.fm/shop4abiz-podcast

Shop4aBiz Podcast Introduction

Hi, and welcome to the Shop4ABiz podcast! This series is meant to present small local businesses by highlighting their unique services or products. This podcast is designed to be informative, educational and entertaining. While at the same time supporting local businesses. We hope you enjoy this journey and share it with friends, colleagues and family. Also, feel free to visit: 

https://podcasts.bcast.fm/shop4abiz-podcast

Email: shop4abiz@gmail.com


https://youtu.be/4ZJcdTEisN0



small business

Take Your Social Media Marketing To Another Level With These Smart Ideas

If you are one of the many people that is interested in social media marketing then look no further. This article contains the information you’re going to need to learn to figure out what it is you should be doing to gain social media marketing success and to reach your goals.

Create new blog entries regularly and constantly. When your content is fresh and readers know when to expect new topics, they will return often to check out the new content. This has been shown to actually be true considering the amount of subscriptions to magazines people have made. Make sure you’re being consistent so that visitors will return.

Be certain to operate a blog. Maintain it with current information that readers find worth their time. Update your blog with information about promotions or sales your company has coming up. It is also the perfect place to release important information such as location and hour changes. Always ensure your blog is getting these posts, as well.

Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.

Add in like boxes to your Facebook on your website pages. This will make it easy for people to “like” your content on Facebook. Visitors won’t need to navigate away from your blog to give you a “like”. The easier you make it for your users, the more likely people will “like” your page and increase your exposure.

To help get your customers interested in your products, you should run promotions through social media marketing. Running promotions through this sort of marketing will keep your customers constantly informed of your products and also, keep your business on their minds. Social media promotions are a great way to spread the word about your business.

If you’d really like the customers to go crazy about your products as opposed to the competition’s, make sure that you’re offering some great deals and exclusive specials. If your customers can get a special offer that is not found at any other place, they will probably pay more attention to your campaign and spread the word so that you get free advertising.

It takes a great deal of patience to build a successful network in social media marketing. You won’t attract tens of thousands of followers in a day. Even though it has been known to happen in the past, the likeliness of you doing it is next to nothing. Provide good content, frequently update your page and interact with your visitors and in good time you will gain a substantial following.

Create a RSS feed for your updates and give your readers the opportunity to subscribe to it. This will allow them to see your posts when they log into their Google account or right on their computer desktop if they use an RSS widget. Depending on your target audience, you will get more or less success with an RSS feed.

When using social media marketing know your audience. This is true for any marketing strategy, but especially important here to ensure your message is reaching the right people. Consider who could use your product or service and seek them out using the specifications available when placing your ad on a social media site.

Get the competitive edge in social media marketing by using it to listen to your customers. Most businesses are bad at this, so if you truly listen to your customers and work to make change accordingly, you will be highly respected by those that matter most. Allow your customers to make suggestions and work to understand their concerns to increase your business.

YouTube has a huge and active user base and you need to be involved in it for successful social media marketing. Posting videos is a great way to get users involved, but you also have to be involved in the larger community as a whole. Posting comments and talking about other videos related to your industry will attract new users to your profile.

With the information you just learned you should have a better idea about how you can become successful with social media marketing and with how to reach your goals. Remember that you have to continuously learn more information and apply it as much as possible to gain true success.

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A Guide for Signing Up With Social Trading Network for Experienced Traders

The forex market continues to show unbelievable development. It’s becoming a growing number of popular, and that’s why traders are ending up being increasingly more skilled in the vibrant forex trading area. As the network of traders continues to grow, traders are discovering ingenious ways of enhancing their rois. Social trading takes place to be among those ways.

Experienced traders depend on social trading network to connect with one another and to learn from one another. It’s through this that they’re able to improve and sharpen their trading abilities and ideas. As an experienced trader going to get associated with forex social trading, you’ll have the chance of broadening your trading chances for much better returns. If you’re considering signing up with a social trading network, here is a guide on the very best social trading platforms you can enter into.

eToro social trading network

The eToro trading network takes place to be one of the most popular social trading platforms today. This is a terrific trading neighborhood for knowledgeable traders who would wish to increase their income significantly. The features that this trading platform offers to users are extremely advanced and ingenious, thus enabling them make use of the dynamics of forex social trading totally.

The innovative copy trading tools you, as an experienced trader, to trade with other competent traders. A significant benefit of this social trading platform is that it provides users with management features that can be tailored to their particular threat limitations.

Other features that use fantastic benefits to traders who join the social trading network through eToro are: innovative trader analytics, superior search tool, and highly developed statistics. Of excellent importance still, you’ll have the opportunity of getting an in-depth take a look at the performance of other traders that you would like to copy. This is a self-confidence booster given that you understand that the experienced traders you’re networking with will assist you increase your trading returns.

ZuluTrade

ZuluTrade is another social trading platform that has actually developed itself as a feasible one for traders who want to succeed in the forex social trading area. The platform has a function that enables traders to handle the providers they have an interest in efficiently. Furthermore, the platform provides high-level security to its users. As a skilled trader, you understand that threats belong to trading which the very best thing to do is to try and reduce them as much as possible.

In this regard, the social trading platform has an innovative way of helping traders to decrease threats considerably. Their danger management technologies are well advanced to do a great task. Likewise, efficiency and tracking statistics are used to traders. The ability of traders to keep an eye on their efficiency metrics goes a long way to support what they do. With this in place, it is much easier for one to select the traders they would like to follow.

MyDigiTrade

Having actually been developed in 2010, MyDigiTrade has the credibility and trading authority that experienced traders are searching for. One of the advantages you’ll get for signing up with the social trading network through this platform is that you’ll exist with numerous money management choices for you to pick the one that matches you the best.

Of excellent significance still, traders have the ability to go for strategies that work for them. Experienced traders understand the methods that work in the forex social trading market. As a result of this understanding, they have the ability to utilize the functions of MyDigiTrade to make the most of on the strategies that will bring them quality trading outcomes.

Efficiency metrics are also present for traders to track what is occurring. Through this, they’re able to make educated decisions about their trading. This is a social trading platform you can think about for your forex trading.

Collective2

Because its beginning in 2012, this social trading network has grown to turn into one of the most popular ones in the market. With more than 90,000 users on their platform, it is a fantastic place for a skilled trader to be. As a knowledgeable trader, you wish to be in a platform that you’re sure of and you’re confident of its capacity to offer you quality and optimal results. This is exactly what Collective2 is able to supply to you.

Once you select this as your favored platform, you have the arrangement of registering as a trade leader. This gives you the strategic opportunity of being followed. Take the chance of being a trade leader to come up with winning techniques that will make you bring in fans.

An important thing that you ought to take note of is that for you to be a member of this platform, you have to spend for subscription. Simply put, unlike other platforms, you don’t get an opportunity for demonstration accounts.

Trade360

As you already know, being able to make educated and prudent trading choices is a terrific thing for a trader. Particularly for knowledgeable traders who want to go all the way, it is essential for them to make the best decisions. The good idea is that Trade360 comes in helpful to help traders make the best decisions regarding their financial investments.

The trading tools offered by this specific platform aid traders to get to choices that improve their chances of trading success. For instance, they have a tool that assists traders to anticipate future rate patterns and, as a result, make the right choice based on that.

Additionally, there are alerts set within the platform to notify users whenever there are any developments that are useful to them. If you pick Trade360 as your chosen social trading platform, you have to deposit a minimum of $100. There’s also a possibility of having a demo account to check the platform as establish whether it’s what you’re searching for.

The above-mentioned is a guide to help you understand the social trading platforms offered for you to push your forex social trading goals to a higher level.

Belonging to a social trading network gives you the chance to find out as much as you can and improve your trading knowledge. Even experienced traders want to learn more. So, check out the platform that suits you finest and become part of it.

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Marketing Digital Para Pequenas Empresas

O QUE PODEMOS FAZER POR VOCÊ


ESTRATÉGIA & BRANDING – Planejamento Estratégico de marketing e definição de posicionamento de Marca, Visão, Metas e Valores da organização.

SEO – Search Engine Optimization – otimização do site para obter melhores resultados nas ferramentas de busca (Google), gerando aumento de tráfego, bons rankings orgânicos (não pagos) e autoridade.

WEBSITE & IDENTIDADE VISUAL – Criação e reconfiguração de websites e blogs com foco na otimização da experiência do usuário. Construção e definição de identidade visual, logotipo, cores, tipografias, formatos e slogan.

MARKETING DE CONTEÚDO – Produção e distribuição de conteúdo relevante para o público-alvo no momento em que ele mais precisa. Aumento do tráfego do site, fortalecimento da Marca, educação do mercado, geração de oportunidades e vendas.

GESTÃO DE MÍDIAS SOCIAIS – Desenvolvimento de trabalho e acompanhamento nas mídias que possuem maior sinergia com o negócio.

CAMPANHAS PAGAS (ADS) – Gestão e distribuição de conteúdo em diferentes canais pagos (links patrocinados, display, remarketing, social ads).

EMAIL MARKETING – Gestão de Leads, organização de listas de contatos, criação de modelos de emails, Automação e disparo de Broadcasts.

DIGITAL ANALYTICS – Relatórios e métricas mensuráveis para determinar a eficácia das ações online (Google Analytics, Google Tag Manager, Google Search Console).


POR QUE FAZEMOS (Números do Marketing Digital)


70% DOS BRASILEIROS ou 126 milhões de pessoas acessam a Internet.

92% DOS CONSUMIDORES pesquisam por um produto ou serviço na internet antes de comprá-lo.

60% DO PROCESSO DE COMPRA é feito antes mesmo de se falar com um vendedor.

60% DOS CONSUMIDORES se sentem mais confiantes a respeito de uma empresa depois de ler o conteúdo personalizado em seu site.


NOSSO TRABALHO

A Top Brothers utiliza os melhores especialistas e ferramentas para construir a estratégia ideal de marketing digital para sua empresa.

O Foco é compreender as demandas e os objetivos, desenvolver ações e proporcionar resultados.

DÚVIDAS COMUNS

O QUE É MARKETING DIGITAL?

Marketing Digital é a reunião de estratégias de marketing, com o intuito de identificar e satisfazer as necessidades dos consumidores, porém online.

Entretanto, não é uma exclusividade de negócios online ou de blogs e sites. É também bastante utilizado para promover negócios físicos.

Engloba:

Gerar valor através do Marketing de Conteúdo;

Criar relacionamento com audiência através do Email Marketing;

Aumentar alcance usando SEO (Search Engine Optimization);

Melhorar o lado social através da Gestão de Mídias Sociais;

Construção e manutenção de blog e/ou site;

Produção de vídeos e outros materiais visuais.

DEVO INVESTIR EM MARKETING DIGITAL?

Sim, sem dúvida.

O Brasil possui 126 milhões de usuários de internet ou 70% da população (fonte: Cetic).

Além disto, cerca de 92% dos consumidores pesquisam um produto ou serviço na internet antes de comprá-lo (fonte: Ibope Media).

Atualmente, sem uma presença digital, sua empresa praticamente inexiste.

E o investimento se iniciado hoje, possibilitará a diferenciação em relação a boa parte de seus concorrentes.

Além disto, outro fato importante é que este processo ganha maturidade no médio e longo prazo, porém, com resultados já a curto.

As empresas que investem e iniciam seus projetos de marketing digital desde já, têm melhores condições de se posicionarem organicamente (sem anúncios pagos) nas primeiras posições do Google em comparação com os concorrentes.


MINHA EQUIPE É PEQUENA E MEU ORÇAMENTO RESTRITO. COMO FAZER?

Há diversos modelos, processos de trabalho e ferramentas que se adequam aos mais variados orçamentos.

O dimensionamento dos recursos e orçamento disponíveis podem ditar o tempo e nível de esforço necessários para o atingimento dos objetivos das empresa.

Atualmente, muitas das ferramentas de marketing digital apresentam custos baixos, como registro de um domínio, criação de site/blog ou uma conta em mídias sociais. 

De fato, o maior investimento acaba sendo na habilidade de conduzir estas ferramentas juntamente com sua estratégia.

E tudo depende do ROI (Retorno do Investimento) proporcionado, pois o marketing digital quando bem executado quase sempre possibilita ROI elevados.

O planejamento bem feito possibilita ótimos resultados com a melhor equação custo x benefício.

Planejamento é essencial!


BASTAR TER UM SITE PARA GARANTIR A PRESENÇA DIGITAL EFICIENTE DO MEU NEGÓCIO?

Infelizmente não.

Antes de tudo, é importante entender que no marketing digital, há desde atividades mais simples até as mais sofisticadas que podem utilizar ferramentas pagas e caras.

Consequentemente, há também fornecedores e profissionais dos mais variados orçamentos e competências.

Via de regra, a complexidade da atividade, processo ou configuração de uma ferramenta é que acaba ditando esta variação de valores.

Assim, apenas publicar um website do seu negócio irá provavelmente apresentar um custo bem em conta, mas não necessariamente lhe garantirá uma presença digital efetiva.

E isto se explica porque além da confecção do website propriamente dito, há uma série de atividades internas ocultas, mas muito importantes, e que não necessariamente o profissional que está lhe entregando o site irá realizar.

Alguns exemplos:

Ativação do Google Search Console (indexação, sitemap, url canônica, outros).

Ativação e configuração do Google Analytics ou o Google Tag Manager.

Instalação de Pixels de mídias sociais como Facebook, Linkedin.

Ativação de protocolo HTTPS via provedor de hospedagem ou CDN.

Configuração de formulários de contato com ferramenta de email marketing (Mailchimp, por exemplo).

outros.

A consolidação da presença digital se dá num processo de médio a longo prazo.


QUAIS FERRAMENTAS DEVO USAR NO MARKETING DIGITAL?

Para um processo de fortalecimento de sua marca e de uma efetiva presença digital, pode-se utilizar várias ferramentas e atividades em conjunto.

Cada ferramenta tem um perfil e posicionamento diferente para cada tipo de negócio.

Algumas ferramentas e atividades disponíveis:

Plataforma CMS – Configuração de website com blog (WordPress, Drupal, Joomla, Wix, outros).

Links para compartilhamento e para seguir mídias sociais mais relevantes ao negócio.

Gestão destas mídias sociais.

Segurança utilizando protocolo HTTPs e ferramenta de CDN (Content Delivery Network).

SEO (Search Engine Optimization).

Ferramenta de email marketing, automação, landing pages e funil de venda.

Google Analytics para monitoramento.

Gestão de mídias pagas (anúncios).


QUAIS MÍDIAS SOCIAIS POSSO UTILIZAR?

O uso das mídias sociais dependerá do tipo de negócio.

Se é um B2C (Business To Consumer), ou seja, seu cliente é o consumidor final – canais digitais como Facebook, Instagram, Twitter, Youtube, Whatsapp são ideais.

E para B2B (Business To Business), onde seu cliente é uma empresa que vai vender para o cliente final, temos o Linkedin como adicional.

E mesmo assim, a escolha irá variar dependendo de especificidades do seu produto, serviço, perfil e comportamento do seu cliente, e até da cultura da sua empresa.

Todo tráfego bem trabalhado nas mídias sociais pode levar ao aumento de autoridade do nome da empresa e consequentemente ao aumento de clientes potenciais ou reais.


COMO SABER SE MEU SITE ESTÁ BEM POSICIONADO OU ACESSADO?

De forma bem simples e prática, faça uma pesquisa no Google e veja se o link de seu site aparece na 1ª página de pesquisa (tente utilizar uma janela anônima no seu navegador).

Outra forma mais técnica é através de ferramentas de avaliação de relevância da página ou domínio como o MozBar, ou de posicionamento geral e palavras-chave como o o SEMrush. Existem inúmeras no mercado.

Estas ferramentas possibilitam até a comparação com concorrentes do seu negócio.


POR ONDE DEVO COMEÇAR?

Primeiro, atualize e revise a estratégia da empresa.

Depois, defina qual é seu objetivo com o marketing digital em acordo com a estratégia.

Alguns objetivos possíveis:

Gerar Leads qualificados,

Aumentar as Vendas,

Ser reconhecido como Autoridade em determinado assunto ou nicho,

Aumentar o reconhecimento de sua Marca,

E ainda fortalecer Relacionamentos.

A partir da estratégia e do planejamento, podem ser definidas as ferramentas a serem utilizadas, assim como o investimento ideal para viabilizar o processo.

Em seguida, desenvolva um Plano de Ação.

Lembre-se que você sempre pode contar com profissionais especializados para tocar o projeto.


SE VOCÊ POSSUI UMA VISÃO NÓS O AJUDAREMOS A TORNAR REALIDADE

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